Infographics can be a powerful way to display information of interest to your customers and users who follow your company on social media platforms. They can also generate publicity and traffic around your business, which will in turn leads to more visitors to your website.
Creating an Infographic
You need to start by deciding on the colours most appropriate to your infograph. Are you going to stick to your company brand colours and add a logo and business details or is this infograph for more general circulation in your industry.
The first option limits your colour choice (and we recommend a maximum of four colours or the whole design will start to look chaotic) but has obvious benefits in terms of free advertising if the infographic is shared and obvious back links to your website.
The second option gives you more freedom to play with vivid or luxury or colour schemes that represent the mood (to match the content). Use Microsoft’s clip art to give you lots of shapes to play with and break up the Infograph into sections that make sense to the user with good headings.
Using Fonts and Copy
There are times when an image heavy infograph is not as effective as a mixture of images with great copy displayed. Again brand fonts are best for company focussed Infographs, but use sensible combinations of fonts for all other visual representations.
I say sensible after years working in web design and guiding clients on how to structure their information so that the number of fonts used is limited (in CSS preferably) to stop overly creative clients using varied font size and colours throughout their sites. The same rules apply on Infographs – less is better with consistency in the headers and body paragraphs.
The advantage of using a copy heavy infograph is to give your infograph a professional look without the clutter of too many images. So setting out the information in tables (without borders displayed) can be useful and using larger headings and colours to break up information is essential.
One last point, do not leave lots of white space – it is a colourful and creative visual representation of the information you want to convey that is the end goal.
Information to share
One great use of Infographs is to compare and contrast different options – “this versus that”.
Think 50:50 – 2 sides, 2 colours, 2 contrasting images. Split your document down the middle and think of a colour for one side and a contrasting or complimentary colour for the other side. Use a colour wheel for great colour combinations.
Use one colour of font – black or white are usually the best, but it depends on the colours chosen. The important point is the copy stands out!
Same rules apply in terms of using images – just colour co-ordinate each image or make black / white.
When showcasing products or case studies
Pinterest comes to mind for this example. They use a tiled approach to display lots of images with a little copy underneath each one.
Use image icons users relate to in the image tiles, e.g., people icons, phone icons, weather icons etc.
And mix and match the different sizes of tiles to add more visual appeal.
There are various online services that will create an Infograph for you using a template such as Piktochart, but why not just use PowerPoint and then save your final image as a pdf ready to share on all your social media channel, to promote to your clients via email newsletters and add it to your blog.
Have fun and please share your experience below in our comments.